Pedigree Film CHARLIE'S STORY PART 1 by hypernaked

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CHARLIE'S STORY PART 1

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Industry Pet Food, Pet Care Products & Services, Business equipment & services, Corporate Image
Media Film
Market United Kingdom
Agency hypernaked
Director James Appleton
Account Supervisor Hyper
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: PEDIGREE
Product/Service: PEDIGREE ADOPTION DRIVE
Agency: HYPERNAKED
Production Company: PRETZEL FILMS, UNITED KINGDOM
Date of First Appearance: Apr 23 2010
Creative Director: Hyper
Copywriter: Hyper
Art Director: Hyper
Agency Producer: Hyper
Account Supervisor: Hyper
Advertiser's Supervisor: Hyper
Director: James Appleton
Account Manager: Hyper
Planner: Hyper

English Description
'Charlie's Story' was an online film piece consisting of four episodes - each one showing Charlie's situation improving from the last. Every view Charlie's Story received moved Charlie one step closer to a better life - from being abandoned in the first episode, found in the second, rescued in the third to being rehomed in the final episode - 25,000 views were needed in order to unlock each new film.