Pedigree Film Treehouse [30 sec] by Colenso BBDO Auckland

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Treehouse [30 sec]

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Industry Pet Food, Pet Care Products & Services, Environmental & Animal Issues
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Chief Creative Officer Nick Worthington
Creative Director Simon Vicars, André Sallowicz
Art Director André Sallowicz
Copywriter Simon Vicars
Designer Tim Freeman, Dean Pomfrett
Production Exit Films
Director Ahmad Salim, Abbi Barker
Released December 2016


One Show 2018
Film Television / Short Form - Campaign Silver

Credits & Description

Campaign: Pedigree Child Replacement Programme
Market: Auckland
Agency: Colenso Bbdo
Entrant Company: Colenso Bbdo
Agency Network: Bbdo
Production Company: Exit Films
Advertiser / Brand: Mars
Post Production Company: Creature
Music/Sound Company: Franklin Road
Media Agency: Starcom New Zealand, Publicis Groupe
Marketing: Oliver Downs
Marketing: Cormac Van Den Hoofdakker
Designer: Tim Freeman
Chief Creative Officer: Nick Worthington
Creative Director: Andre Sallowicz
Creative Director: Simon Vicars
Art Director: Andre Sallowicz
Copywriter: Simon Vicars
Producer: Will Thorrat
Designer: Dean Pomfrett
Developer: David Arcus
Developer: Alex Krivenko
Producer: Serena Fountain-Jones
Photographer: Will Bailey
Director: Ahmad Salim
Director: Abbi Barker
Project Manager: Alice Sopwith
Brief Explanation
The commercial begins on an old treehouse in a backyard. A deep American Voice Over talks about how the treehouse was built a long time ago by a father and son. The camera drifts around the details of the treehouse while the voice talks about how special it is to both father and son. Suddenly we hear a yell and we see a middle-aged man kick off a wooden step from the treehouse ladder. He throws it into the distance and a dog chases after it. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced.