SHROOMS by Tbwa\santiago Mangada Puno for Peerless Products Manufacturing Corporation

SHROOMS

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Industry Washing powders & Detergents
Media Film
Market Philippines
Agency Tbwa\santiago Mangada Puno
Director Sunny Lucero
Account Supervisor Kara Filamor
Production Production Village
Creative Director Manuel Villafania\melvin Mangada\denise Tee
Art Director Alfredo Silao Iii
Copywriter Melvin Mangada
Production Shockpost
Released April 2011

Credits & Description

Category: Household: Cleaning Products
Advertiser: PEERLESS PRODUCTS MANUFACTURING CORPORATION
Product/Service: CHAMPION INFINITY DETERGENT
Agency: TBWA\SANTIAGO MANGADA PUNO
Production Company: PRODUCTION VILLAGE, Makati City, Makati City, THE PHILIPPINES, THE PHILIPPINES
Production Company: SHOCKPOST, Makati City, Makati City, THE PHILIPPINES, THE PHILIPPINES
Date of First Appearance: Apr 24 2011
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Copywriter: Melvin Mangada
Art Director: Alfredo Silao
Agency Producer: Sunny Lucero
Account Supervisor: Kara Filamor
Director: Sunny Lucero
Account Manager: Cy Ynares

English Description
Dramatizing the detergent's stain-cleaning properties, the spot features potent visuals of stain eradication. High-speed cameras were utilized to capture the underwater mushrooming effect of real sauces like mustard, chocolate, Worcestershire sauce, Thousand Island dressing and other edible ingredients.