Peet’s Coffee & Tea Film Ode To Cold by North Portland

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Ode To Cold

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Industry Soft Drinks
Media Film
Market United States
Agency North Portland
Chief Creative Officer Mark Ray
Executive Creative Director Luke Perkins
Creative Director Mark Ray
Art Director Kaleen Anderson
Copywriter Kristina Day
Released July 2017

Credits & Description

Peet’s Coffee
CEO, Peet’s Coffee—Dave Burwick
General Manager, Coldcraft—Tiffin Groff
Marketing Director, Coldcraft—Gretchen Koch
Marketing Director, Brand, Peet’s Coffee—Andrea Fernandes
Experiential Marketing, Coldcraft—Tanya Clark
Associate Marketing Manager, Coldcraft—Adrien Langeard
Public Relations, Brand, Peet’s Coffee—Elizabeth Ricardo

North
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
Media Planners - Nathan Johnson, Devon Brown
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson,
Music Director - Mark Ray
Synopsis:
Cold brew coffee seems to be everywhere—yet, not all cold brews are created equal. Peet’s Coffee, Inc and Portland-based agency North highlight that difference in a new campaign for Peet’s premium line of bottled Cold Brew beverages.
Since its beginning in Berkeley’s “gourmet ghetto” in 1966, Peet’s has stood as the Original Craft Coffee™, influencing generations of coffee connoisseurs. The brand leveraged its over fifty years of handcrafted expertise to develop a line of bottled Cold Brew, currently sold only in its home state of California. To drum up excitement around the product line, Peet’s turned to North to develop a creative and highly integrative marketing campaign throughout California.
Creative focused on calling out the difference by highlighting the benefits of Peet’s process of cold brewing and ensuring cold through its owned chilled delivery system: fresh and better flavor. The video ad pairs LA artist Harriet Brown’s track “Cryptid” with images of Santa Clauses, cool cats, snow globes, and orcas (carrying bottles of coffee, naturally). The campaign includes social video, an out-of-home BART station takeover, and custom mobile ad units.