It Doesn’t Matter What You Do In Your Car, It Only Matters What You Put in It by J. Walter Thompson Atlanta, Rabbit Content for Pennzoil

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It Doesn’t Matter What You Do In Your Car, It Only Matters What You Put in It

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Industry Automotive products, services and accessories
Media Film
Market United States
Agency J. Walter Thompson Atlanta
Agency Rabbit Content
Production Company 3
Released May 2013

Credits & Description

The campaign highlights Pennzoilâs love for cars through a series of beautiful vignettes that portray all of the things your car has been for you throughout life. It will hopefully inspire people to love their cars back with Pennzoil's advanced technology, so they can continue to take care of their car and the memories made in it.
Category: Automotive
Brand – Pennzoil
Client Names – Chris Hayek & Bree Sandlin
Campaign Name – "It Doesn’t Matter What You Do In Your Car, It Only Matters What You Put in It”
Agency – JWT Atlanta
Chief Creative Officer – Perry Fair
Creative Director – Jeremy Jones
Creative Director - Dustin Tamilio
Integrated Producer – Daryll Merchant
Integrated Producer – Chrissy Lucas
Account Supervisor – Dan McGuire
Account Director – Erin McGivney
Director of Strategic Planning – Michael Dezso
Strategic Planner – Alexandra Stieber
Global Planning Director – Shekhar Deshpande
Director, Content Production – Jackson+Karinja
Production Company – Rabbit
Post-Production Company – Company 3
Colorist – Billy Gabor
Editing Company - Bijou Editorial
Editor - Ross Birchall