PARKING by Proximity Shanghai for Volkswagen

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PARKING

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Industry Cars
Media Film
Market China
Agency Proximity Shanghai
Production WEAREFLINK
Released September 2010

Awards

Caples Awards 2011
Other Media Viral video marketing Gold

Credits & Description

PARKING
Advertiser VOLKSWAGEN
Product PEOPLE'S CAR PROJECT
Entrant PROXIMITY CHINA Beijing, CHINA
Type of Entry: Craft: TV
Category: Computer Graphics/Visual Effects
Title: PARKING
Advertiser/Client: VOLKSWAGEN
Product/Service: PEOPLE'S CAR PROJECT
Entrant Company: PROXIMITY CHINA Beijing, CHINA
Advertising Agency: PROXIMITY CHINA Beijing, CHINA
Creative Credits
Production Company: WEAREFLINK Hamburg, GERMANY
2nd Production Company: CONTRA SERVICE PRODUCTIONS CHINA Beijing, CHINA
Name Company Position
Georg Warga Executive Creative Director
Brandon Burns/Yufan Cheng Creative Director
Yufan Cheng/Jojo Zhang/Brandon Burns Copywriter
Shauna Cho Agency Producer
Enko Von Arnim Account Supervisor
Karen Gan Advertiser's Supervisor
Andreas Lampe Producer
Niko Tziopanos Director
Niko Tziopanos Editor
Supreme Music,Hamburg Sound Studio
Supreme Music, Hamburg Sound Design/Arrangement
Weareflink Post Production
Lasse Clausen Animation
Howie Ma Account Manager
Niko Tziopanos Production Designer
Lars Clausen Special Effects/Computer Graphics
Roman Jacobi Director Of Photography
Weareflink EditingCompany
Conceptual Design: Niko Tziopanos,Compositing: Moritz Gläsle,Final compositing: Markus Gratl Other Credits
Brief Explanation:
An odd blue car tries its best to park in busy Shanghai street. While changing it's shape a grumpy old lady is yelling at it. A URL is the only way for the viewer to find out what this is about - www.zaoche.cn The URL leads to 'The People's Car Project'. A co-creation online platform for people to come up with new ideas about cars and mobility. The result will be a new car, the first Volkswagen created by the people for the people.