Pepsi Film Unprejudiced by We Believers

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Unprejudiced

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Industry Soft Drinks, Fast food
Media Film
Market United States, Argentina
Agency We Believers
Executive Creative Director Patricio Elfi, Leo Prat
Creative Director Percy Bustos, Santiago Luna Lupo
Production Primo Buenos Aires
Director Santi Dulce
Released April 2018

Awards

Wave Festival 2018
Social & Influencer Social Insight & Engagement Prata
Brand Experience & Activation Brand Experience & Activation: Sectors Bronze
Direct Direct: Sectors Bronze

Credits & Description

"Unprejudiced" an experiment by Burger King & Pepsi
Campaña Pepsi y Burger King - #DejáQueTuBocaDecida.
Spanish title: Desprejuiciados
Client: Pepsi/Burger King Argentina
Agency: We Believers
Country: USA, Argentina
Dgc: Gustavo Lauria.
CD: Santiago Luna Lupo, Percy Bustos;
ECD: Patricio Elfi, Leo Prat.
DG Cta: José Quijano.
Sup Cta: Juliana Patiño, Juan Diego Cano.
Resp Cli: Martín Watson, Juan Manuel Cuevas, Natalia Landa (PepsiCo) Federico Bonino, Bruno Mazzucchelli y Martín S. González (Burger King Argentina).
Production Company: Primo.
Director: Santi Dulce.
Pp: Casa Kiev.
Pe: Caro Cordini.
Pa: Pablo Molina.
Music: Papamusic .
So: Papapost.
Pla: Marco Vega.
HoA: Diego Grandi.
Da: Patricio Elfi.
Photography Director: Pablo Iacovone.
Editor: Santiago Luna Lupo, Gustavo Lauria.
Ed: (Film only Federico Peretti / (Case study Diego Panich Y Federico Peretti) .
(18/04/18)