Pepsi Max: Beyoncé, Mirrors by 180 LA for Pepsi

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Pepsi Max: Beyoncé, Mirrors

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Industry Soft Drinks
Media Film
Market United States
Agency 180 LA
Production Believe Media
Director Jake Nava
Executive Creative Director William Gelner
Creative Director Aron Hjartarson
Released April 2013

Credits & Description

Media: TV
Category: Non-alcoholic drinks
Agency: 180LA
Brand: Pepsi
Geo: Americas, United States
Beyonce continues her reign over all-things-pop-culture, this time in her first-ever collaboration with Pepsi from 180LA. The spot, which debuted globally today, features the world-renowned pop star in an all-out dance off against various iterations of her past self - from the black leotard-clad "Single Ladies" Beyonce to the hot-pants Beyonce of "Crazy in Love" to her "Bootylicious" alter-ego, until she defeats them all in a sequence that truly embodies the "Live For Now" campaign.
Advertising Agency: 180 Los Angeles
Global CEO: Mike Allen

Executive Creative Director: William Gelner

Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner / Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus

Managing Partner / Chairman: Chris Mendola

Account Director: Lauren Lombardo
Account Manager: Frith Dabkowski
Director of Business Affairs: Loretta Zolliecoffer
Production Company: Believe Media
Director: Jake Nava
Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper

Editorial Company: Cut + Run
Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer: Carr Schilling

Transfer: The Mill
Colorists: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde
Special effects/VFX: Framestore
Creative Director: Aron Hjartarson
2D/Flame Lead: Alex Thomas
3D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
CG/FX: Dean Grubb, Jon Balcome, Gary Laurie
Executive Producer: Kati Haberstock
Producers: Mary Nockles, Bethan Thomas
Mix: Eleven Sound
Mixer: Jeff Payne

Music: Beyonce, "Grown Woman"
Sound Design: Trinitite
Sound designer: Brian Emrich