Pepsi Film Check-Out by TBWA\Chiat\Day Los Angeles

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Industry Soft Drinks
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Joe Pytka Editorial Co
Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone
Art Director Kristina Krkljus
Copywriter Armando Samuels
Producer Ep
Account Supervisor Managing Dir
Editor John Mayo-Smith
Production Pytka
Released October 2011


Super Bowl 2012
Television - Entry

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Product/Service: PEPSI MAX
Production Company: PYTKA, West Hollywood, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Gcd: Brett Craig/Cd: Xanthe Wells/Marlon Hernandez
Copywriter: Armando Samuels
Art Director: Kristina Krkljus
Agency Producer: Ep: Mila Davis/Prod: Lacy Plunk
Account Supervisor: Managing Dir: Bill Brooks/Acct. Sup: Andrew Krensky/Andrew Debenedictis
Producer: Ep: Tara Fitzpatrick/Prod: Vincent Joliet
Director: Joe Pytka
Editor: John Smith
Sound Design/Arrangement: Play - John Bolen
Director Of Photography: Joe Pytka
EditingCompany: Whitehouse Editorial
Director Of Photography: Joe Pytka
Editing Company: Whitehouse Editorial
Other Credits: Vfx: Quiet Man/Johnnie Semerad/Group Acct. Dir: Mike Litwin/Acct. Exec: Brienne Monty
English Description
There are plenty of Zero Calorie Colas out there, but even the competition has a hard time resisting the taste of Pepsi Max. A chatty cashier and little bit of "luck" turns a simple checkout at the register into an awkward situation.