Pepsi Film Try A New Tradition This Christmas by AMV BBDO London

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Try A New Tradition This Christmas

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Industry Soft Drinks
Media Film
Market United Kingdom
Agency AMV BBDO London
Production Great Guns Ltd
Released November 2017

Credits & Description

This Christmas, Pepsi MAX excites and inspires consumers to try a new tradition. The integrated campaign, which extends from the brand's Summer '#TRYITLOVEIT' campaign celebrates those who do things a little differently, shaking up traditional Christmas experiences with a bold, fresh perspective. With creative led by AMV BBDO and production by Great Guns, the film is shot in Iceland with professional surfer Heidar Logi leading fellow surfers who have swapped an evening at home in front of festive TV for an exhilarating night ride amongst the Icelandic waves.
Media: TV
Category: Drinks, non-alcoholic
Client: Pepsi
Agency: AMV BBDO, London
Production: Great Guns
Country: United Kingdom