Pepsi Film MOHAWKS by CLM BBDO Paris

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MOHAWKS

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Industry Soft Drinks
Media Film
Market France
Agency CLM BBDO Paris
Released January 2004

Awards

Cannes Lions 2004
Film - Bronze

Credits & Description

Description / Synopsis

This TV commercial presents workmen who do not suffer from vertigo and who work freely on the top of a skyscraper. They share a bottle of Pepsi and, instead of giving carefully the bottle, they permit themselves to launch it through the building site which is in altitude, catching it without difficulty with only one hand and in any position: standing, lying, hanging on a girder, above a drop.
Context

The aim of this film is to communicate on the new size "easy to catch, easy to hold" of the new 2 liters bottle.
Philosophy/Solution

This film shows in image the practical aspect of this new packaging which gives to the bottle a prehension which has never been reached for a such volume.
Title "Mohawks / Grip"
Agency CLM BBDO
City Boulogne Billancourt
Portfolio Also see this ad in the agency portfolio
Production Company: @radical.media, @radical.media
Advertiser PepsiCo Inc.
Brand Name Pepsi
Business Sector Soft Drinks, Tonics
Date of First Publication 3/2004
Market Africa, Caribbean Sea, Central America, South America, Asia, Europe, Oceania
Country of Production France
Language English
Type Television & Cinema
Length 30 seconds
Tagline New Pepsi Grip. Easy to hold.
Creative Director Anne de Maupéou, Pascal Grégoire
Art Director Laurent Dravet, Axel Orliac
Copywriter Axel Orliac, Laurent Dravet
Director Stuart Douglas
Producer Pierre Marcus
Account Manager Valérie Accary, Eléonore Raillard, Shefali Kothari
Music Composer Marc Chantereau
Music Company / Composer Barrera Prod.