Pepsi Film Pepsi Next: Baby by TBWA\Chiat\Day Los Angeles

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Pepsi Next: Baby

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Industry Soft Drinks
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Joe Pytka Editorial Co
Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone
Art Director Kristina Krkljus, John C. Baker
Copywriter Chris Lightburn-Jones, Armando Samuels
Producer Ep
Account Supervisor Andrew Debenedictis, Bill Brooks, Mike Litwin
Editor Amanda Perry @ Peep Show
Released March 2012

Credits & Description

Category: Visual Effects
Advertiser: PEPSICO
Product/Service: PEPSI NEXT
Production Company: PYTKA, West Hollywood, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Gcd: Brett Craig/Cd: Xanthe Wells/Marlon Hernandez/Acd: Gregg Clampffer
Copywriter: Armando Samuels/Chris Jones
Art Director: Kristina Krkljus/John Baker
Agency Producer: Ep: Mila Davis/Sr: Nancy Sanders/Asst: Kaitlin Moore/Stephanie Dziczek
Account Supervisor: Bill Brooks (Managing Director)/Mike Litwin (Group Account Director)/Andrew Debenedictis
Advertiser's Supervisor: Amy Wirtanen
Producer: Ep: Tara Fitzpatrick/Prod: Vincent Joliet
Director: Joe Pytka
Editor: Amanda Perry
Post Production: The Mill
Animation: The Mill/Brand New School
Music: Elias
Planner: Group Planning Dir: Oke Mueller/Sr. Planner: Natalie Puccio/Planner: Brian Longtin
Special Effects Computer Graphics: The Mill
Cinematographer: Joe Pytka
EditingCompany: Peepshow
Planner: Group Planning Dir: Oke Mueller/Sr. Planner: Natalie Puccio/Planner: Brian Longtin
Special Effects/Computer Graphics: The Mill
Cinematographer: Joe Pytka
Editing Company: Peepshow

English Description
Having a child prodigy would be pretty awesome. But not nearly as awesome as having a Pepsi with real cola taste and 60% less sugar. Pepsi Next is here, and these 2 parents couldn’t be prouder of this accomplishment. Yeah, their 6 month old baby is already an accomplished breakdancer, but who cares? Pepsi Next tastes like real cola with over half the sugar gone! Over half! It hurts to think about. Especially with that damn baby wailing on guitar like Ted Nugent.