Momotaro Episode 4 by Tugboat, Yomiko Advertising for Pepsi

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Momotaro Episode 4

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Industry Soft Drinks
Media Film
Market Japan
Agency Tugboat
Executive Creative Director Yasumichi Oka
Art Director Seijo Kawaguchi
Copywriter Taku Tada
Agency Yomiko Advertising
Production Tohokushinsha Film Corporation
Director Kouichi Iguchi
Producer Sunao Nonaka
Service Agency ALT.VFX
Released April 2016

Awards

Ad Stars 2017
Film Craft Visual Effects Silver
Film Craft Animation Bronze

Credits & Description

Hollywood star Jude Law features in the new Pepsi Strong Momotaro advert, the latest star-studded installment of the most awarded commercial series in Japanese history. In a collaboration with YOMIKO/TUGBOAT and production company Tohokushinsha Film Corporation, the latest film features Law, and brings the folklore tale of Momotaro (Peach Boy) to life like never before. Directed by acclaimed director Kouichi Iguchi with Masakatsu Kasai on board as executive producer, the latest chapter is part origin story of the Oni The iconic lava monster seen in previous episodes and designed by the creature team at Alt.vfx in Australia.
Media: TV
Category: Drinks, non-alcoholic
Client: Pepsi
Agency: Yomiko/Tugboat
Production: Tohokushinsha Film Corporation
Country: Japan
Director: Kouichi Iguchi
Executive Producer: Masakatsu Kasai
Visual Effects and Creature Design: Alt.vfx
Alt.vfx Executive Producer: Takeshi Takada
Alt.vfx Head of VFX: Nick Angus
Executive Creative Director: Shin Takaue (Suntory Holdings Limited.)
Executive Creative Director: Yasumichi Oka (TUGBOAT)
Creative Director: Taku Tada (TUGBOAT)
Copywriter: Taku Tada (TUGBOAT)
Art Director: Seijo Kawaguchi (TUGBOAT)
Exective Producer: Masakatsu Kasai (Tohokushinsha Film Corporation)
Producer: Sunao Nonaka (Tohokushinsha Film Corporation)
Director: Koichi Iguchi (Freelance)
Cameraman: Darren Lew (Freelance)
Sound Design: Akihiko Miyara (Freelance)
Music Composer: The Heavy (The Heavy)
Music Lyricist: The Heavy (The Heavy)
Music Performer: The Heavy (The Heavy)
Stylist: Ami Goodheart (Freelance)
Hair Make: ShinYa (Freelance)
Hair Make: Kumi Craig (Freelance)
Special Effects: ALT.VFX (ALT.VFX)
Brief Explanation
The story inspired by the Japanese folk tale of the peach boy(aka Momotaro). Challenging the big bad red ogre.