Pepsi Film This Is The Pepsi [Extended] by Creators League

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This Is The Pepsi [Extended]

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Industry Soft Drinks
Media Film
Market United States
Agency Creators League
Creative Director Erin Doyle, Kim Linn
Production @radical.media
Director Hanna Maria Heidrich
Released February 2018

Credits & Description

Additional Info: Super Bowl LII / Super Bowl 52
Category: Non-Alcoholic Drinks
Media: Film
Brand: Pepsi
Agency: Creators League Studio
Production: Radical Media
Country: United States of America
Director: Hanna Maria Heidrich
Creative Director: Kim Linn
Creative Director: Erin Doyle
Producer: Deanna Shenn
Producer: Carla Tate
Executive Producer: Greg Carlesimo
Executive Producer: Sasha Hirschfeld
General Manager: Lou Arbetter
Head of Production: Alison Howlett
Creative Strategist: George Smith
Edit Company: Exile
Editor: Nate Gross
Post Producer: Becca Riehl
Post Production Company: Framestore
Managing Director: James Razzall
VFX Artist: Martin Lazaro
VFX Producer: Lily Tilton
Line Producer: PJ Stegall
Colorist: Tom Poole
Color Company: Company 3
Mixer: Tom Jucarone
Mix Company: Sound Lounge
Music: "Boogie Feet" by Kesha
Voiceover: Jimmy Fallon
Published: February 2018
Synopsis:
The Super Bowl LII Pepsi Super Bowl commercial seems to be taking something of a victory lap, as if to say that Pepsi is well aware of its secure spot in the annals of Super Bowl commercial history.
Their 2018 Big Game ad, titled “This Is The Pepsi,” is something of a mini retrospective on many past Pepsi Super Bowl commercials. It pays homage to the classic Cindy Crawford Pepsi ad from the 1990s, while also featuring the model’s son (now himself a model) as if to project into the future.
The ad shows a clip from another classic ad, the Brittany Spears Pepsi Super Bowl commercial. And while we’re at it, the ad references Back to the Future and even has a quick clip of Michael Jackson. So yeah, cultural references abound.
But beyond pop culture references, the 2018 Pepsi Super Bowl commercial also shows off various generations of Pepsi bottle and can designs from the years, reminding us that people have been enjoying this soft drink for generations and are sure to continue to do such long into the future. Whether you drink a lot of Pepsi Cola or not, that’s rather comforting in its own way.