Perfect Italiano Film No Celebrity Chef Required by Clemenger BBDO Melbourne, Curious Film

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No Celebrity Chef Required

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Industry Pre-Cooked Meals & Frozen Food, Cafe
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Brendan Gibbons
Creative Director Tom Martin, Julian Schreiber
Art Director Luke Thompson
Copywriter Seymour Pope
Producer Curious Film
Strategic Planner Michael Derepas
Editor Curious Film, Luke Haigh
Agency Curious Film
Producer Tara Riddell
Production Method Studios
Service Agency Flagstaff studios
Released February 2013

Credits & Description

Category: Food
Brand: Fonterra
Agency: Clemenger BBDO, Melbourne
Country: Australia
Clemenger BBDO Melbourne has created a new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay.
Launching today, the campaign features a busy mum cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work â but not in the way he is expecting.
Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.
Perfect Italiano Category Marketing Manager - Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."
The campaign, featuring a 30 sec and 3 x 15 sec TVC ads, highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
Category: Food
Client: Fonterra
Agency: Clemenger BBDO, Melbourne
Production: Curious Film
Country: Australia
Director: Brendan Gibbons
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Julian Schreiber
Creative Director: Tom Martin
Copywriter: Seymour Pope
Art Director: Luke Thompson
Agency Producer: Sevda Cemo
Client
General Manager - Marketing & Innovation FBA;
Chief Marketing Officer, ANZ: Brad Cook
Category Marketing Manager - Cheese & Spreads: Tony Tyree
Senior Brand Manager: Sally Hooper/Dean Crawford
Assistant Brand Manager: Kirsty McMahon
Agency
Strategic Planner: Michael Derepas
Group Account Director: Andrew Drougas
Senior Account Manager: Kelly McBride
Production
DOP/Cinematographer: Paul Cameron
Editor: Luke Haigh, Curious Film
Producer: Tara Riddell, Curious Film
Partner/Executive Producer: Michael Di Girolamo , Station Films
Partner/Executive Producer: Caroline Gibney Station Films
Post Production Company: Curious Film/Method Studios (Offline & Grade)
The Refinery (Online)
Flame Artist: Eugene Richards, The Refinery
Sound Designer/Engineer: Paul Le Couteur, Flagstaff Studios
Sound House: Flagstaff Studios