|Agency||J. Walter Thompson New York|
|Chief Creative Officer||Brent Choi|
|Executive Creative Director||Sarah Barclay|
|Creative Director||Yana Hunt|
|Copywriter||Danielle White, Christopher Phillips|
|Production||The Sweet Shop|
Credits & Description
36 of US states collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman's period a luxury. To bring light to this inequity, the organization, JWT, The Sweet Shop and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad. The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax, have effectively deemed periods a luxury., so says Period Equity, a national law and policy organization dedicated to advancing menstrual access, affordability and safety.