Periods are Not a Luxury by J. Walter Thompson New York for Period Equity

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Periods are Not a Luxury

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Industry Feminine Hygiene
Media Film
Market United States
Agency J. Walter Thompson New York
Chief Creative Officer Brent Choi
Executive Creative Director Sarah Barclay
Creative Director Yana Hunt
Copywriter Danielle White, Christopher Phillips
Production The Sweet Shop
Director Melanie Bridge
Released October 2017

Credits & Description

36 of US states collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman's period a luxury. To bring light to this inequity, the organization, JWT, The Sweet Shop and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad. The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax, have effectively deemed periods a luxury., so says Period Equity, a national law and policy organization dedicated to advancing menstrual access, affordability and safety.
Media: Integrated
Category: Public interest
Client: Period Equity
Agency: J. Walter Thompson New York
Production: The Sweet Shop
Country: United States of America
Client: Period Equity
Founder: Jennifer Weiss-Wolf
Founder: Laura Strausfeld
Agency: J. Walter Thompson New York
Chief Creative Officer: Brent Choi
Executive Creative Director: Sarah Barclay
Creative Director: Yana Hunt
Copywriters: Danielle White & Christopher Phillips
Head of Production: Anthony Nelson
Agency Producer: Gillian Blain
Global President: Claire Capeci
Account Manager: Adaire Carey
Global Planning Director: Marina Pen
Project Manager: Drazen Kupres
Production Company: The Sweet Shop
Director: Melanie Bridge
Executive Producer: Laura Thoel
Bidding Producer: Carolyn Pedrossian
Line Producer: Michelle Stark
Director of Photography: Danny Ruhlmann
Production Designer: Erin Dallesandro
Still Photographer: Howard Wise
Editorial: Beast
Editor: Lindsey Nadolski
Post Producer: Jennifer Gotharb
Published: October 2017