Perrier Film The Lion [30 sec] by Ogilvy Paris

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The Lion [30 sec]

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Industry Water
Media Film
Market France
Agency Ogilvy Paris
Senior Art Director Julien Bredontiot, Alexandra Offe
Senior Copywriter Julien Bredontiot, Alexandra Offe
Production The Gang Films
Director Johnny Green
Released February 2018

Credits & Description

Media: TV
Category: Drinks, non-alcoholic
Client: Perrier Fines Bulles
Agency: Ogilvy Paris
Country: France
Producer: Aurélie Appert
Senior Art Director: Alexandra Offe
Senior Art Director: Julien Bredontiot
Senior Copywriter: Julien Bredontiot
Senior Copywriter: Alexandra Offe
Head of TV Production: Antoine Bagot
Sound Producer: Johanne Kenniche
Accounts: Diego Feldman, Kévin Martin, Anissa Chabba
Strategic Planner: Hadi Zabad
Managing Partner, Influence & Réputation: Eric Maillard
Director Social Brand PR, Influence & Réputation: Catherine Caussou
Account Director, Influence & Réputation: Désirée Ramialison
Director: Johnny Green
Producer: Jean Villiers
Editor: Bandapart
Production Director: Gang Films
Published: February 2018
Synopsis:
To promote PERRIER, Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, "The Lion", directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film's remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER, Fines Bulles.