MELTING by Ogilvy & Mather Paris for Perrier

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MELTING

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Industry Water
Media Film
Market France
Agency Ogilvy & Mather Paris
Director Frédéric Planchon
Executive Creative Director Chris Garbutt
Art Director Thierry Chiumino
Copywriter Luc Chomarat
Producer Guillaume De Bary
Account Supervisor Dominique Dreyfus-Belloy, Benoit De Fleurian
Editor Emi Goto, Blonde Music
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Bronze

Credits & Description

Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: MELTING
Advertiser/Client: NESTLÉ WATERS
Product/Service: PERRIER CARBONATED WATER
Entrant Company: OGILVY FRANCE Paris, FRANCE
Advertising Agency: OGILVY FRANCE Paris, FRANCE
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriter: Luc Chomarat
Agency Producer: Laure Bayle
Advertiser's Supervisor: Philippe Lepage
Account Supervisor: Benoît de Fleurian/Dominique Dreyfus-Belloy
Production Company: IRENE Paris, FRANCE
Director: Frederic Planchon
Producer: Guillaume de Bary
Editor: Emi/Blonde Music
Music: Artist/Title: Camille
Art Director: Thierry Chiumino
Post Production: La Maison
Brief Explanation:
Sweltering heat in the city. It is so hot that everything is melting. A young
woman is walking around, looking for a way to quench her thirst. As heat
gets higher, the quest becomes more and more pressing. The woman
finally arrives in a hotel where everything is also melting. She runs up and
finally reaches a room where a Perrier bottle stands intact and fresh in the
fridge. She tries to catch it but the bottle falls down, rolls on the floor and
falls off the balcony. No hesitation : she plunges, finally catches the bottle
as she lands on the soft surface of a van melting - and eagerly drinks it.