MELTING by Ogilvy Paris for Perrier

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MELTING

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Industry Water
Media Film
Market France
Agency Ogilvy Paris
Director Frédéric Planchon
Executive Creative Director Chris Garbutt
Art Director Thierry Chiumino
Copywriter Luc Chomarat
Producer Guillaume De Bary
Account Supervisor Dominique Dreyfus-Belloy, Benoit De Fleurian
Editor Emi Goto, Blonde Music
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Bronze

Credits & Description

Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: MELTING
Advertiser/Client: NESTLÉ WATERS
Product/Service: PERRIER CARBONATED WATER
Entrant Company: OGILVY FRANCE Paris, FRANCE
Advertising Agency: OGILVY FRANCE Paris, FRANCE
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriter: Luc Chomarat
Agency Producer: Laure Bayle
Advertiser's Supervisor: Philippe Lepage
Account Supervisor: Benoît de Fleurian/Dominique Dreyfus-Belloy
Production Company: IRENE Paris, FRANCE
Director: Frederic Planchon
Producer: Guillaume de Bary
Editor: Emi/Blonde Music
Music: Artist/Title: Camille
Art Director: Thierry Chiumino
Post Production: La Maison
Brief Explanation:
Sweltering heat in the city. It is so hot that everything is melting. A young
woman is walking around, looking for a way to quench her thirst. As heat
gets higher, the quest becomes more and more pressing. The woman
finally arrives in a hotel where everything is also melting. She runs up and
finally reaches a room where a Perrier bottle stands intact and fresh in the
fridge. She tries to catch it but the bottle falls down, rolls on the floor and
falls off the balcony. No hesitation : she plunges, finally catches the bottle
as she lands on the soft surface of a van melting - and eagerly drinks it.