Perrier Secret Place : The pillow fighter & the pillow fight by Ogilvy Paris for Perrier

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Perrier Secret Place : The pillow fighter & the pillow fight

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Industry Water
Media Film
Market France
Agency Ogilvy Paris
Director Laurent King
Released April 2013

Credits & Description

Category: Drinks, non-alcoholic
Brand: Perrier
Agency: Ogilvy & Mather
Country: France
If you were at a Secret and Exclusive party and you wanted to party as long as possible, youâd make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.

Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy. Ogilvy Paris produced1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.
"Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind," said Benoit de Fleurian, Managing Director, Ogilvy & Mather Paris.

"The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking," said Chris Garbutt, Chief Creative Officer Ogilvy & Mather Paris.
Category: Drinks, non-alcoholic
Client: Perrier
Agency: Ogilvy & Mather
Production: Fighting Fish
Country: France
Director: Laurent KING
Chief Creative Officer: Chris Garbutt