WE ARE GOSSIPS by Primo Buenos Aires, Santo Buenos Aires for Personal

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WE ARE GOSSIPS

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Industry Telecommunications Services
Media Film
Market Argentina
Agency Primo Buenos Aires
Agency Santo Buenos Aires
Director Martin Allais, Nico Cabuche
Executive Creative Director Matias Ballada De Saint Robert
Creative Director Luigi Ghidotti
Art Director Santiago Dulce
Copywriter Paula Sabater-Hernán Rebalderia
Producer Caro Cordini
Account Supervisor Ivana Bulic
Editor Pablo Colella
Released March 2010

Credits & Description

Category: Commercial Public Services
Advertiser: PERSONAL
Product/Service: TELECOMMUNICATIONS
Agency: SANTO
Production Company: PRIMO, Buenos Aires, ARGENTINA
Date of First Appearance: Mar 1 2010
Chief Creative Officer: Maximiliano Anselmo/Sebastián Wilhelm
Executive Creative Director: Matias Ballada
Creative Director: Luigi Ghidotti
Copywriter: Hernán Rebaldería
Art Director: Santiago Dulce
Agency Producer: José Bustos/Marcelo Kelez
Account Supervisor: Ivana Bulic
Advertiser's Supervisor: Silvana Cataldo
Producer: Caro Cordini
Director: Nico/Martin
Editor: Pablo Colella
Sound Design/Arrangement: Diego Arancibia
Post Production: Cinecolor Post/Sastre
Account Manager: Florencia Spinetta

English Description
Show from a metaphorical construction, the irrefutable truth about the use of the service: Social networking is a completly Gossip. And This is how the campaign is being launched under the slogan "We Are Chusmas" willing to take this gossip behaviour to an overexposed ironic level in social Networks, by means of full access Mobile conection.
This commercial shows the use of social Networks, turning a conversation between young people into a conversation between old gossip ladies. The ad, talk about their experiences and their contacts while they access to Facebook through their mobile. Each one of this Commercials represents typical situations that happened inside the network, ridiculed by the Chusma and provided the mobile solution to the conflict emerged. That is how we see a party without guests “Birthdayparty”.