Peru Film Intercambiados by FCBMAYO Lima

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Industry Destinations (Countries & Places)
Media Film
Market Peru
Agency FCBMAYO Lima
Creative Director Ricardo Ortiz, Emilio Diaz, Úrsula de la Sotta
Art Director Ken Tokashiki, Evin Vigo, Mario Gonzales
Production Kubrick
Director Milovan Radovic, Victor Manuel Checa
Released October 2017

Credits & Description

Category: Transport, Tourism
Brand: Marca Peru
Media: Film
Country: Peru
Client: Marca Peru
Title: “Intercambiados”
Agency: FCB Mayo, FCB Mexico
Chief Creative Director: Humberto Polar
Creative Directors: Ricardo Ortiz, Emilio Diaz, Ursula de la Sotta
Art Directors: Ken Tokashiki, Mario Gonzales, Evin Vigo
Strategist Director & Brand Director: Lorena Oxenford, Ernesto Melgar
Brand Executive: Adolfo Vasallo, Viviana Bazan
Innovation Director & Digital Strategist: Jorge Luis Chumbiauca
UX Director: Vinicius Pineschi
Lead Creative & Content Strategy Manager: Jose Miguel Lara
UX & Project Manager: Jefferson Vivanco
Audiovisual Editor: Julio Castagnino
Director of Production: Edith Nako
Producer: Lissette Cervantes
Media Connection
Media Director: Gloria Herrera
General Media Deputy Director: Rubén Arenas
Media Planner: Silvana López
Media Assistant: Jorge Lino
Digital Media Assistants: Nadya Fuentes, Lizbeth Cánepa
Directors: Milovan Radovic, Victor Manuel Checa
Executive Producer: Julieta Kropivka
Project Supervisor: Rossana Velasco
Production Assistant: Mario Ruiz Tello
Shooting: Jose Luis Vilcavana
Assistant of Direction: Oscar Altamirano, Francesca Danovaro
Director of Photography: Iliano Gallegos, Piero Varda
First Camera, Drone: Iliano Gallegos, Daniel Gárate, Bebeto
Second Camera: José Cenas, Sasha Scheurich
Data Manager: Andrés Becerra, Sasha Scheurich
Gaffer: Enrique Apéstegui, Justo Diestra
Direct Sound: Martin Yorges, Ernesto Trujillo
Film Producer: Del Mate Productions
General Producer: Rafael Acuña
Production Supervisor: Scarlet Orrego
Producer: José Luis Maura
Production Assistants: Chiqui Castañeda, Gonzalo Mimbela
Scenery: Napo Quintana
Offline: Andrés Becerra, Milovan Radovic, Beto Barzola (Nativo Studio)
Online and Post Production: Wawin
Audio Producer: La Sonora
Music Production: Gonzalo Polar
Photographer: Leonel Ortiz
Makeup: Jessica Aranda
Scenery: Manu
Date: September, 2017
Marca Peru’s “Intercambiados” is a new multi-part campaign that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.