Pet SOS Film What The Fluff Challenge by McCann Erickson San Juan

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What The Fluff Challenge

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Industry Environmental & Animal Issues
Media Film
Market Puerto Rico
Agency McCann Erickson San Juan
Creative Director Nánel Rodríguez
Copywriter Yariely Rodíguez, Gina Vence
Released June 2018

Credits & Description

Category: Public Interest, NGO
Media: Content
Brand: PET SOS Foundation
Agency: McCann
Geo: Puerto Rico
Advertising Agency: McCann Worldgroup, Puerto Rico
Creative Director / Copywriter: Nánel Rodríguez
Art Director: Yariely Rodíguez
Copywriter: Gina Vence
Additional Credits: Ángel Alvarado, Lizette Díaz
Published: June 2018
There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them.
Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback.