People For The Ethical Treatment Of Animals (PETA) Film Runway Reversal by Ogilvy & Mather Beijing

Runway Reversal

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Industry Environmental & Animal Issues
Media Film
Market China
Agency Ogilvy & Mather Beijing
Executive Creative Director Bill Chan
Creative Director Rain Yu
Art Director Xinyan Liu, Inyan Liu Mao Ye
Copywriter Kweichee Lam, Nils Andersson, Jackie Bai, Dong Schiff
Producer Jeff Wong, Ning Sun
Released February 2013

Credits & Description

Media: TV
Category: Public interest
Agency: Ogilvy
Brand: PETA
Geo: Asia, China
Advertising Agency: Ogilvy & Mather, Beijing, China
Production: Crystal Education
Director: rain yu
Executive Creative Director: Bill Chan
Executive Creative Director: KweiChee Lam
Creative Director: rain yu
Art Director: Inyan Liu Mao Ye
Art Director: Xinyan Liu
Copywriter: KweiChee Lam
Copywriter: Dong Schiff
Copywriter: Jackie Bai
Producer: Ning Sun
Producer: Jeff Wong
Executive Producer: Feng Gao
Executive Producer: Yunsong Liu
Executive Producer: Rong Ma