People For The Ethical Treatment Of Animals (PETA) Film SKIN by Ogilvy & Mather Beijing


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Industry Environmental & Animal Issues
Media Film
Market China
Agency Ogilvy & Mather Beijing
Released May 2012


Clio Awards, 2013
Film Technique Visual Effects Silver

Credits & Description

Type of Entry Other Film Content
Category Internet Film
Title SKIN
Advertiser/Client PETA
Product/Service PETA
Advertising Agency: OGILVY BEIJING, CHINA
Production Company CRYSTAL EDUCATION Beijing, CHINA
2nd Production Company CAMIS IMAGE Beijing, CHINA
Graham Fink Chief Creative Officer
Bill Chan/Kweichee Lam Executive Creative Director
Rain Yu Creative Director
Kweichee Lam/Doug Schiff/Jackie Bai Copywriter
Rain Yu/Xinyan Liu Art Director
Jeff Wong Agency Producer
Feng Gao/Yunsong Liu/Rong Ma/Ning Sun Producer
Rain Yu Director
Sa Xiao Editor
Feng Gao/Lucy Lee Animation
Kai Chen Cameraman
Band:the Heavy/Song: How You Like Me Now/Record Company:Ninja Tune Music
Henry Ho Account Manager
Camis Image EditingCompany
Henry Ho Account Manager
Camis Image Editing Company
Illustrator: Xinyan Liu Other Credits
Brief Explanation
This film has created a disturbing world where animals farm humans in order to wear their skin and display their other parts for the sake of fashion. In a world where humans don't see the vice in doing the same with other species, it asks the question, 'who's the animal?