PetSafe Film Catspiracy 2 by Humanaut, Humanaut Productions

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Catspiracy 2

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Industry Pet Food, Pet Care Products & Services
Media Film
Market United States
Agency Humanaut
Creative Director Andy Pearson, Liza Behles
Art Director Nik Daum
Copywriter David Littlejohn, Andy Pearson, Liza Behles, Alana Questell
Agency Humanaut Productions
Director Dan Jacobs
Released February 2018

Credits & Description

Advertised Brand: PetSafe
Alternative Title: Digging Deeper into the ScoopFree Poop Harvesting Machine
Brand Invention Agency: Humanaut, Chattanooga, TN (USA)
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Senior Integrated Producer: Tommy Wilson
Director of Content: Dan Jacobs
Account Supervisor: Michelle Sturgis
Creative Directors: Andy Pearson, Liza Behles
Copywriters: Andy Pearson, Liza Behles, David Littlejohn, Alana Questell
Art Director: Nik Daum
Designer: Carrie Warren
Design Director: Stephanie Gelabert
Production Company: Humanaut Productions
Director: Dan Jacobs
Producer: Tommy Wilson
Associate Producer: Caroline Jewell
Director of Photography: Sean Webley
Post Production: Fancy Rhino
Post Producer: Katie Nelson
Lead Editor: Kyler Potter
Assistant Editors: Tyler Beasley, Matt Hadley
Colorist: Matt Hadley
Media: Redwood Inc.
Published: February 2018
Brand invention agency Humanaut has partnered with PetSafe ® for a follow-up to 2016’s Catspiracy campaign to promote the ScoopFree Self-Cleaning Litter Box. The hands-free device is so effective at keeping litter boxes fresh and clean that the cats of the world are convinced it is proof of a global conspiracy wherein humans harvest cat poo for profit.
Catspiracy 2.0 picks up where the original campaign left off. With nearly 3 million views on YouTube, the video’s tagline summarizes the product from the kitties’ point of view: “ScoopFree: A high-tech robot machine that harvests your cat’s poop so you can sell it on the black turd market and make billions or even millions.”
Area 51 might actually be a real-life Area No. 2, the moon (aka “The Night Ball”) is likely a giant sub-zero storage facility for poo, and aliens are probably in on it, too.