Peugeot Film The Bird by BETC Euro Rscg Paris, Wanda Productions

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The Bird

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Industry Cars
Media Film
Market France
Agency BETC Euro Rscg Paris
Agency Wanda Productions
Director Wilfrid Brimo
Creative Director Mr. Stéphane Xiberras
Art Director Virginie Lepere, Hugues Pinguet
Copywriter Mr. Olivier Apers
Account Supervisor Raphael De Andreis
Released March 2005

Awards

Cresta Awards 2006
Tv Television Winner

Credits & Description

Context:
Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Agency: BETC Euro RSCG
Tagline: Clean Technology. Nature will remember
Original Tagline: Profitez des promos propres. La nature s'en souviendra
Awards:
The Cresta Awards, 2006 (Winner) for Television
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Account Planner: Jean-Philippe Martzel
Agency Producer: Sébastien Lintingre
Account Manager: Raphaël de Andréis, Philippe Couchaux, Sophie Cavazza
Sound Production: Capitaine Plouf
Advertising Manager: Olivier Marquer, Magali Callanan