Peugeot Film SMS by Havas Worldwide Warsaw

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SMS

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Industry Traffic safety
Media Film
Market Poland
Agency Havas Worldwide Warsaw
Creative Director Jacek Szulecki
Art Director Rafał Ryś Isobar Poland
Copywriter Mateusz Gaca
Producer Katarzyna Lachowicz
Account Supervisor Agnieszka Wichracka
Released April 2013

Credits & Description

Advertiser: PEUGEOT POLSKA SP. Z O.O.
Agency: HAVAS WORLDWIDE WARSAW
Category: Public Health & Safety
Special Effects/Computer Graphics: Human Ark
ProductionManager: Katarzyna Lachowicz
Producer: Katarzyna Lachowicz
Copywriter: Mateusz Gaca
Sound Design/Arrangement: Mateusz Skalski
Art Director: Rafal Rys
Account Supervisor: Agnieszka Wichracka
Creative Director: Jacek Szulecki
Agency Producer: Katarzyna Lachowicz

Brief Explanation
Texting while driving is a serious issue amongst Polish drivers who often don’t realize that this "innocent" exchange of messages can lead to serious car accidents. In addition, the number of texting drivers increases each year. To draw attention to the serious consequences of such behavior we made this spot, which aims to draw attention to the problem and somehow intrigue consumers instead of frightening them.