Pfizer Film OUR IMMUNE SYSTEM by Glow

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OUR IMMUNE SYSTEM

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Industry Health & Pharmaceutical Products
Media Film
Market Netherlands
Agency Glow
Director Sicco De Vries - Creative Director. Martijn Rijnberg - Medical Director
Creative Director Sicco De Vries
Copywriter Martijn Rijnberg
Producer Lead Producer. Martijn Rijnberg - Medical Producer
Production Cortical Studio
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: PFIZER
Product/Service: PHARMACEUTICAL ORGANISATION
Agency: GLOW STUDIO
Agency: CORTICAL STUDIOS
Production Company: GLOW STUDIO, Amsterdam, Amsterdam, THE NETHERLANDS, THE NETHERLANDS
Production Company: CORTICAL STUDIOS, Amsterdam, Amsterdam, THE NETHERLANDS, THE NETHERLANDS
Date of First Appearance: Mar 7 2011
Creative Director: Sicco De Vries
Copywriter: Martijn Rijnberg
Producer: Sicco De Vries - Creative/Lead Producer. Martijn Rijnberg - Medical Producer
Director: Sicco De Vries - Creative Director. Martijn Rijnberg - Medical Director
Sound Design/Arrangement: Sicco De Vries
Animation: Sicco De Vries
Other Credits: Medical Director - Martijn Rijnberg (Cortical Studios) Assisted with Copywrite:Maarten Kraaijenhagen-Director Medical Affairs and Thijs Hendrikx-Medical Advisor Rheumatology

English Description
Our Immune System
The film explains the functioning of the immune system. It explains the process of inflammation. It also explains what goes wrong in the functioning of the body, when a person suffers from an auto-immune disease.

Cytokines, which are certain regulatory substances, play an important part in the functioning of the immune system.

A relatively new type of medication so-called biologicals, interact specifically with some of these cytokines and they, for example, are able to affect rheumatoid arthritis.

The film will be used at various exhibitions, focused especially on medical specialists (for example rheumatologists).

The film is placed on the website of Pfizer bv. Patients are able to watch films on this website (which are currently being developed by us) that explain various auto-immune diseases and their concerning biologicals.

Because of the high scientific level of the film, the film is intended especially as support for patients who want to have extra information on the role of cytokines, after they have watched the relatively more simple films about the auto-immune diseases and their concerning biologicals.