Philips Film RED by DDB Sao Paulo

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Industry TV
Media Film
Market Brazil
Agency DDB Sao Paulo
Director Roberio Braga
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Mariana Sa, Andre Pedroso
Art Director Daniel Chagas Martins
Copywriter Rodrigo Mendonca
Producer Fernando Tietzmann
Account Supervisor Anna Paola Teixeira, Ana Clara Grana, Cristiane Pereira Heal, Marcello Penna | Carmen Rodriguez | Danielle Cabral
Editor Andre Jafet
Production Zeppelin
Released April 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: PHILIPS
Production Company: ZEPPELIN FILMES, São Paulo, BRAZIL
Date of First Appearance: Apr 10 2011
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Andre Pedroso/Mariana Sa
Copywriter: Rodrigo Mendonca
Art Director: Daniel Chagas Martins
Agency Producer: Gilberto Pires (Gibinha)/Deocleciano Junior/Carolina Couto
Account Supervisor: Anna Paola Teixeira (Polika)/Cristiane Pereira/Carmen Rodriguez/Ana Clara Grana
Advertiser's Supervisor: Claudia Colaferro/Luis Bianchi/Alessandra Couto
Producer: Fernando Tietzmann
Director: Roberio Braga
Editor: Andre Jafet
Sound Design/Arrangement: Tesis
Post Production: Tribbo Post
Music: Silvio Piesco
Director Of Photography: Roberio Braga
Editing Company: Zeppelin

English Description
Film shows a sequence of red colored objects. Over each scene, a subtitle with the significance that the color gives to each object.
In the end, the concept enters: "One color means a lot of things. Imagine billions of colors". And the film ends with the Blu-Ray Philips with Perfect 3D HD Cinema image, a technology that provides a better color definition.