Philips Film Mom's Energy by Wunderman Buenos Aires

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Mom's Energy

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Industry Electronic Devices & Home Appliances, IT & Electronical Components
Media Film
Market Argentina
Agency Wunderman Buenos Aires
Director Axel Byrfors
Chief Creative Officer Dany Minaker, Patán Tarazaga
Creative Director Ezequiel Orlandi, Pablo Maldonado
Art Director Ezequiel Orlandi, Matías Paglieri
Copywriter Pablo Maldonado, Gastón Durán
Producer Malena Kremenchuzky
Account Supervisor María José Cruces
Editor Manuel Salomón
Production Pantera Buenos Aires
Director Axel Byrfors
Released October 2017

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: Philips
Agency: Wunderman
Geo: Argentina
Advertising Agency: Wunderman, Buenos Aires, Argentina
Chief Creative Officers: Patán Tarazaga, Dany Minaker
Creative Director / Copywriter: Pablo Maldonado
Creative Director / Art Director: Ezequiel Orlandi
Copywriter: Gastón Durán
Art Director: Matías Paglieri
Head of Innovation: Vasco Gorosterrazu
Head of Technology: Francisco Facal
Web Developers: Pablo Mendoza, Javier Correa
3D Designer: Pablo Aranguren
Production Manager: Laura Martínez
Account Group Director: Mercedes Cores
Account Supervisor: María José Cruces
Account Executive: Mariana Lares
Head of PR: Daniela Tucci
Production Company: Pantera & Co.
Director: Axel Byrfors
Executive Producer: Manuel Aguer
Producer: Malena Kremenchuzky
Post-Production: Barraca Post
Color Correction: Alejandro Armaleo
Editor: Manuel Salomón
Sound Mix: G Factory
Band: Salmón Osado
Client Representatives: Pablo Norese, Mariana López, Romina Brignone, Clara Vega Olmos, Diego Stefanoni
Published: October 2017

Philips and Wunderman BA reuse mothers’ energy as a tribute on their day

Mother’s Day in Argentina is by the end of October. This campaign recognized through technology, all the effort moms put in their daily lives.

Until today, we knew about electric, wind and thermic energy, to name a few. It´s time to add a new type of energy to the list. It’s been well known for a long time, but it had never been measured before. Mothers are multitaskers, they do countless things in a single day. They take care of the house, their kids, work, training, hobbies and much more. All that energy that comes from love, we managed to measure, storage and more importantly to reuse it.

The creative team of the agency explained: “We put together a big group of mothers with active and intense lifestyles. We gave each one a device to generate and store energy, shaped in shoe insoles. Every time they walked, ran, or did any of their daily activities, that kinetic energy went directly to batteries. After a long period of time, we took all the mothers’ energy for powering a neonatal unit, so as to welcome new mothers.”

More details about this project in