Mother’s Day by Wunderman Buenos Aires for Philips

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Mother’s Day

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Industry Electronic Devices & Home Appliances, Public awareness
Media Film
Market Argentina
Agency Wunderman Buenos Aires
Chief Creative Officer Dany Minaker, Patán Tarazaga
Creative Director Ezequiel Orlandi, Pablo Maldonado
Art Director Ezequiel Orlandi, Matías Paglieri
Copywriter Pablo Maldonado, Gastón Durán
Production Barraca Post

Director Axel Byrfors
Released October 2017

Credits & Description

Agency: Wunderman Buenos Aires
Client: Philips
Campaign: Mother’s Day
Chief Creative Officers: Patán Tarazaga / Dany Minaker
Creative Directors: Pablo Maldonado / Ezequiel Orlandi
Copywriters: Pablo Maldonado / Gastón Durán
Art Directors: Ezequiel Orlandi / Matías Paglieri
Head of Innovation: Vasco Gorosterrazu
Head of Technology: Francisco Facal
Web Developers: Pablo Mendoza / Javier Correa
3D Designer: Pablo Aranguren
Production Manager: Laura Martínez
Accounts Group Director: Mercedes Cores
Accounts Supervisor: María José Cruces
Accounts Executive: Mariana Lares
Head of PR: Daniela Tucci
Production Company: Pantera & Co.
Director: Axel Byrfors
Executive Producer: Manuel Aguer
Producer: Malena Kremenchuzky
Post-production: Barraca Post
Color Correction: Alejandro Armaleo
Editor: Manuel Salomón
Soundmix: G Factory
Band: Salmón Osado
Client Representatives: Pablo Norese / Mariana López / Romina Brignone / Clara Vega Olmos / Diego Stefanoni
Synopsis:
Mother’s Day in Argentina is by the end of October. This campaign recognized through technology, all the effort moms put in their daily lives.
Until today, we knew about electric, wind and thermic energy, to name a few. It´s time to add a new type of energy to the list. It’s been well known for a long time, but it had never been measured before. Mothers are multitaskers, they do countless things in a single day. They take care of the house, their kids, work, training, hobbies and much more. All that energy that comes from love, we managed to measure, storage and more importantly to reuse it.
The creative team of the agency explained: “We put together a big group of mothers with active and intense lifestyles. We gave each one a device to generate and store energy, shaped in shoe insoles. Every time they walked, ran, or did any of their daily activities, that kinetic energy went directly to batteries. After a long period of time, we took all the mothers’ energy for powering a neonatal unit, so as to welcome new mothers.”