Pictionary Film The Fish by Lola Madrid

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The Fish

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Industry Games
Media Film
Market Spain
Agency Lola Madrid
Executive Creative Director Pancho Cassis
Creative Director Tomas Ostiglia, Juan Sevilla, Pancho Cassis
Art Director A.sendrowicz, Nico Ordozgoiti, Saulo Rocha
Production Blur Producciones
Director Lorena Medina
Released January 2018


Lions Communication 2018
Film Lions TV / Cinema > Consumer Durables Silver Lion

Credits & Description

Category: Gaming
Media: Film
Brand: Pictionary
Agency: LOLA
Geo: Spain
Advertising Agency: LOLA MullenLowe, Madrid, Spain
Creative Directors: Pancho Cassis, Tomas Ostiglia, Juan Sevilla
Art Directors: Saulo Rocha, Nico Ordozgoiti
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Executive Producer: Sete Ledo de Pablo
DoP: Jose Luis Bernal
Agency Producer: Florencia Caputo
Agency Producer: Diego Baltazar
Head of Innovation: Fred Bosch
Account Director: Tom Elliston
Account Director: Rocio Abarca
Account Supervisor: Laura Gerpe
Account Supervisor: Jessica Otero
Head of PR: Sarah Okrent
Editor: Tamara Torres
Music: Hijos
Production Company: Blur Productions
Director: Lorena Medina
Published: January 2018
Pictionary celebrates the joy of getting it wrong in this charming film to combat the post-holiday blues. In the spot, we follow a regular guy, going about his day with a strange accessory, but then he surprises us with a delightful twist.
Pictionary shows us in this new and charming film that the game is even more fun when you don't get it right. So, join in and be prepared to get it wrong.
Brief Explanation
Anyone's who's ever played Pictionary knows that the fun in the game is not about being great at drawing, but in getting it wrong. The classic Mattel game celebrates this in a delightful new spot. It starts with a man getting ready for work and taking a large fish out of his desk drawer. He ties it round his neck and proceeds to wear it all day -in business meetings, at lunch (which happens to be sushi), at an office party tied round his head like a bandana. Just when you're wondering what all this is about (along with the soundtrack, a song with the lyrics "It's a fish"), you get it: someone draws a tie in Pictionary, and of course everybody thinks it's a fish.