Sleeping Pills - Horses by DraftFCB Buenos Aires for Piero

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Sleeping Pills - Horses

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Industry Household maintenance & pet products, Home Furniture
Media Film
Market Argentina
Agency DraftFCB Buenos Aires
Director Tomás Coste
Executive Creative Director Javier Campopiano
Creative Director Tony Waissmann
Art Director Bruno Franchino, Luciano Steccina
Copywriter Lucas Bongioanni, Horacio Sormani
Producer Jose Becker, Pablo Terruzzi - Bárbara Factorovich - Demián Cosentino - Diego Rochman
Account manager Karen Goldstein
Editor Adrián Peréz
Production Palermo Films
Production Postmedia
Released August 2012

Awards

One Show 2013
One Show Consumer Television / :30/:25 - Campaign Merit

Credits & Description

Category: Home appliances & furnishings
Brand: Piero SAIC
Agency: DraftFCB Argentina
Country: Argentina
Some people believe that itâs hard to sell a mattress without the formulaic soft-focus scenes of couples relaxing in bed and waking up with fresh-faced vigour. However, Draftfcb in Buenos Aires has broken the mould once again with a series of innovative and entertaining new spots that mark the first TV campaign for Piero, the leading mattress brand in Argentina.

The category is growing in the Latin American market, and there is a tendency to pay more attention to the relationship between health and sleeping better, but Draftfcb have chosen to bring Pieroâs core message, âSleep well, live betterâ to life using humorous situations. The concept is that you may be so desperate to get some sleep that you are driven to spend time with boring people but Piero is here to help you enjoy the best sleeping experience you can have with a mattress.

The commercials outline amusing situations where people needed rest so badly, they turned to theorising therapists, boring boyfriends and dreary dates. However, now that they own comfortable Piero mattresses they have no trouble nodding off -- so itâs time to ditch the drags.
Category: Home appliances & furnishings
Client: Piero SAIC
Agency: DraftFCB Argentina
Production: Palermo Films
Country: Argentina
Director: Tomás Coste
Creative Director: Tony Waissmann
Executive Creative Director: Javier Campopiano
Art Director: Bruno Franchino
Copywriter: Horacio Sormani
Copywriter: Lucas Bongioanni
Art Director: Luciano Steccina
Producer: Jose Becker
Producer: Demian Cosentino
Executive Producer: Pablo Terruzzi
Account Director: Dolores Caballero
Editor: Adrián Perez
Account manager: Karen Goldstein
President: Ezequiel Alchourrón
Audiovisual Producer: Gabriel Lancioni
Director of Photography: Jorge Dumitre
Costume: Giselle Peisojovich / Cecilia Belsito
Post Production: Postmedia
Client: Ezequiel Fourcade, Matías Pfister, Florencia Lauria