Pinalen Film Seamless Clean by The Cavalry

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Seamless Clean

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Industry Air Fresheners
Media Film
Market United States
Agency The Cavalry
Production Rodeo Show
Director Sarah Chatfield
Released September 2017

Credits & Description

Client: AlEn USA, LLC. / PINALEN
Agency: Cavalry
Director: Sarah Chatfield
Production Company: Rodeo Show
Multipurpose Cleaner’s
Venice-CA production company Rodeo Show and director Sarah Chatfield pay homage to the beloved musical romcom La La Land in a rhythmic new spot for PINALEN® Multipurpose Cleaner out of Cavalry. The melodic spot features a one-woman dancing number as she twirls, mops and prances through several colorful rooms that represent the multi-purpose cleaner’s six vibrant scents. The spot was inspired by La La Land, bringing colorful visuals and a vivacious and animated spin to some of the most mundane activities, like cleaning in this instance. To create a seamless and fluid visually-driven performance, the entire dance sequence was shot in one take.