The Pink Route [video] by Publicis Zurich for Pink Ribbon

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The Pink Route [video]

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Industry Against Cancer
Media Ambient
Market Switzerland
Agency Publicis Zurich
Creative Director Peter Bronnimann
Art Director Norihito Iida
Copywriter Christian Stüdi
Photographer Sandra Kennel
Released October 2017

Credits & Description

Category: Public Interest, NGO
Media: Experiential
Brand: Pink Ribbon
Agency: Publicis
Geo: Switzerland
Advertising Agency: Publicis, Zurich, Switzerland
Chief Executive Officer: Thomas Wildberger
Creative Director: Peter Brönnimann
Art Director: Norihito Iida
Copywriter: Christian Stüdi
Photographer: Sandra Kennel
Art Buying: Eliane Bachmann
Brand Director: Claudia Ziltener
Published: October 2017
Description:
On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster.
Early detection often increases chances of healing. Check your breasts regularly. More on https://pink-ribbon.ch/