Pizza Hut Film Foodies Anonymous by Ogilvy & Mather Singapore

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Foodies Anonymous

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Industry Catering & Fine Restaurants, Fast food
Media Film
Market Singapore
Agency Ogilvy & Mather Singapore
Executive Creative Director Francis Wee
Art Director Benjamin Tan
Copywriter Siti Khalid
Production Hogarth Worldwide
Director Plástico
Released May 2018

Credits & Description

Media: TV
Category: Restaurants & fast food
Client: Pizza Hut
Agency: Ogilvy & Mather Singapore
Production: Hogarth
Country: Singapore
Director: Plastico
Executive Creative Director: Francis Wee
Copywriter: Siti Khalid
Art Director: Benjamin Tan
Producer: Sharon Leong
Producer: Brandon Tay
Producer: Marin Villareal
Planner: Mamp Grewa
Account Manager: Ashley Macabalo
Account Director: Cilla Peitzsch
Media Agency: Mindshare
Published: May 2018
Synopsis:
Pizza Hut has launched its new brand platform to rekindle Singaporeans’ love for simple, uncomplicated food in the face of ever-changing foodie fads. The platform idea created with Ogilvy Singapore, Your Slice of Simple, celebrates Pizza Hut's simple, delicious pizza experience, with the focus on Pizza Hut being the alternative to "complexity in food." The brand platform, which kicks off the launch of the campaign, Foodies Anonymous is Pizza Hut's first activity since launching its new partnership with Ogilvy Singapore and establishing the new brand platform.