PLAN Film This is How Girls Get Equal by Mr. President London

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This is How Girls Get Equal

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Industry Charities, Foundations, Volunteers, Human Rights
Media Film
Market United Kingdom
Agency Mr. President London
Chief Creative Officer Laura Jordan-Bambach
Creative Sarah Hardcastle, Stefan Dezou, Naomi Taylor
Released October 2018

Credits & Description

Media: Web Film
Category: Charities & appeals
Client: Plan International
Agency: Mr. President
Country: United Kingdom
Chief Creative Officer: Laura Jordan Bambach
Creative: Sarah Hardcastle
Creative: Stefan Dezou
Creative: Naomi Taylor
Producer: Harriette Wright
Producer: Jon Clarke
Head of Planning: kenny nicholson
Head of Planning: Naomi Dunne
Business Director: Jamie Longstreet
Account Director: Vicky Mockler
Chief Executive Officer: Claire Hynes
Designer: David Clulow
Chief Operating Officer: Shahla Lalani
Production Assistant: Hananha Willers
Head of Design: Dan Vivieros
Senior Designer: David Clulow
Editor: Simon Jefferis, Olly Starkey

Sound: Pure Soho
Head of Audio: Josh Younger
Production: Ellie Gibb, Mikey Laws
Music Composer: Simon Bass
Grade: Big Bouy
Producer: Emma Shuter
Colourist: Jonny Tully
VO Artists: Tariye Peterson, Marie Alvares, Hanna Luna
DOPs: Kyle Parsons, Quinn Neely, Max Greenstein, Fabricio Morales
Published: October 2018
Girls Get Equal is the largest girls-led action for equality by Plan International. Rather than speaking for girls, Plan International gives girls a voice, launching the campaign with a video manifesto created by Mr President in collaboration with girl activists in eight countries, including Ecuador, Uganda, Australia, Senegal and the US. With powerful images of Plan International’s girl activists showing what it means to them to get equal, the video introduces a new symbol for girls empowerment a brush-stroke '='sign used across campaign imagery and on girls' faces as a sign of solidarity and power.