Drill Sergeant by Biscuit Filmworks, Red Tettemer O'Connell + Partners for Planet Fitness

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Drill Sergeant

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Industry Sports and Health Clubs, Gyms
Media Film
Market United States
Agency Biscuit Filmworks
Director Mike Maguire
Executive Creative Director Steve O’Connell
Copywriter Clarence Bradley Ill, Joey Crawford
Agency Red Tettemer O'Connell + Partners
Art Director Bryon Lomas, Todd Taylor
Producer Joe Mosca, Cody Cichowski
Editor Vic Carreno
Released April 2013

Credits & Description

The Planet Fitness’ “No Gymtimidation” campaign, created by Red Tettemer + Partners. The final two spots feature overbearing Yogi’s and a too intense personal trainer that feels more like a Drill Sergeant. Both spots pay off embarrassing gym memories with your local Planet Fitness employee ensuring you, “We’re not a gym. We’re Planet Fitness.”
Media: TV
Category: Recreation & Leisure
Agency: Red Tettemer
Brand: Planet Fitness
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
ACD: Clarence Bradley
Art Director: Bryon Lomas, Todd Taylor
Copywriter: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executive(s): Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks LA
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O'Donnell
Line Producer Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer Joe Mosca
Colorist: Janet Falcon, Shooters Post and Transfer
Audio Engineer: Bob Schachner, Shooters Post and Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski