Planet Fitness Film LIFT THINGS UP by Hungry Man, Mullen Los Angeles

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LIFT THINGS UP

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Industry Sports and Health Clubs, Gyms
Media Film
Market United States
Agency Hungry Man
Director Dave Laden
Creative Director Stephen Mietelski
Art Director Chris Toland
Copywriter Brian Tierney
Producer Tom Lowe, Dan Duffy, Cindy Becker, Kevin Byrne
Editor Cosmo Street - Lawrence Young
Agency Mullen Los Angeles
Released January 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: PLANET FITNESS
Product/Service: GYM
Agency: MULLEN
Production Company: HUNGRY MAN, Los Angeles, USA
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Mark Wenneker
Creative Director: Brian Tierney/Stephen Mietelski
Copywriter: Brian Tierney
Art Director: Chris Toland
Agency Producer: Mary Donington
Producer: Kevin Byrne/Cindy Becker/Dan Duffy/Tom Lowe
Director: Dave Laden
Editor: Lawrence Young
Sound Design/Arrangement: Mike Secher
Post Production: Soundtrack
Music:
Director Of Photography: Julian Whately
Editing Company: Bikini Edit
Other Credits: Vfx Artist Gina Downing/Vfx Producer: Amy Appleton
Executive Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman

English Description
The Planet Fitness “Not His Planet. Yours” commercials were used to humorously show consumers that Planet Fitness is not a gym for big, brainless muscle heads, but rather it’s place where regular people can go for a workout.