LOCKER ROOM by Mullen Boston for Planet Fitness

Adsarchive » Film » Planet Fitness » LOCKER ROOM

LOCKER ROOM

Pin to Collection
Add a note
Industry Sports and Health Clubs, Gyms
Media Film
Market United States
Agency Mullen Boston
Released June 2012

Awards

Cannes Lions 2012
Film Lions Short Format Internet Film Bronze

Credits & Description

Type of entry: Internet Film
Category: Short Format Internet Film
Advertiser: PLANET FITNESS
Product/Service: GYM
Agency: MULLEN Boston, USA
Advertiser PLANET FITNESS
Product GYM
Entrant MULLEN Boston, USA
Type of Entry: Internet Film
Category: Short Format Internet Film
Title: LOCKER ROOM
Advertiser/Client: PLANET FITNESS
Product/Service: GYM
Entrant Company: MULLEN Boston, USA
DM/Advertising Agency: MULLEN Boston, USA


Brief Explanation
These Planet Fitness spots were made to drive awareness of the sales and mentality that people of this gym have. They are not meatheads, just people looking to get a good workout at a fair price.
Our solution was to poke fun at the gym freak mentality and make people see that there is a place they can go to avoid all that as well as avoid the high membership prices.