Planters Film TREE-ATHALON by BEING New York

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Industry Confectionery & snacks, Snacks
Media Film
Market United States
Agency BEING New York

Production LAIKA/house
Production Smuggler
Director Ringan Ledwidge
Creative Director Alisa Sengel Wixom, Kris Wixom
Art Director Eric Stevens
Copywriter Jonathan Marshall, Josh Dimarcantonio Joe Ventura
Editor Michael Corrigan
Released December 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: PLANTERS NUTS
Agency: BEING NY
Production Company: SMUGGLER, New York, Portland, USA, USA
Production Company: LAIKA/HOUSE, New York, Portland, USA, USA
Date of First Appearance: Dec 27 2010
Creative Director: Kris Wixom/Alisa Sengel Wixom
Copywriter: Jonathan Marshall/Josh Dimarcantonio
Art Director: Eric Stevens
Agency Producer: David Fisher
Director: Ringan Ledwidge
Editor: Michael Corrigan
Sound Design/Arrangement: Sound Lounge
Director Of Photography: Eric Adkins

English Description
It’s time once again for the annual Planter’s Tree-Athalon and as usual Mr. Peanut is the favorite to win (he’s actually never lost). As with most things in his life Mr. Peanut approaches the race with grace, sophistication and the help of his trusty sidekick Benson. He also, however, shares his secret to his athletic success – Planters Nut-Trition Mixes. As predicted, Mr. Peanut finishes first and is once again crowned champion.