Sony Playstation Film Greatness of doing impossible 2017 by Dentsu Inc. Tokyo

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Greatness of doing impossible 2017

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Industry Video Games/Consoles
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Released February 2018


Ad Stars 2018
Film Film Craft: Direction Crystal

Credits & Description

Brand PS4
The impression that video game console are played only by core gamers remains persistent in Japan. The number of people who play games is increasing, but the current situation is that they are expanding only by smartphone users. In order carry out the message that video game console can be enjoyed by everyone in the family, we launched PS4 branding campaign to convey the essential value of video game console.