Playtex Film The New Tampon by Edelman London

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The New Tampon

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Industry Feminine Hygiene
Media Film
Market United Kingdom
Agency Edelman London
Chief Creative Officer Jimmie Stone
Associate Creative Director Samantha Wilco
Executive Creative Director Jeremy Bernstein
Creative Director Bengt Asplund
Art Director Robyn Segal
Released July 2018

Credits & Description

Alternative title: Xtra: The New Tampon
Media: TV
Category: Cosmetics & toiletries
Client: Playtex
Agency: Edelman
Production: Cowboy Bear Ninja
Country: United Kingdom
Chief Creative Officer: Jimmie Stone
Executive Creative Director: Jeremy Bernstein
Art Director: Robyn Segal
Creative Director/ writer: Bengt Asplund III
Associate CD / Copywriter: Samantha Wilco
Executive Producer: Bart Williams
EVP, Brand: Sallyanne Pillay
SVP, Brand: Christopher Krautler
VP, Brand: Susan Rotante
AS, Brand: Laura Bonnema
MD, Earned Media Strategy: Lisa Kovitz
SVP, Earned Media Strategy: Cara Tocci
VP of Digital: Tanya Leis
Planning: Jina Lee
Project Management: Julie Casso
Published: June 2018
Synopsis:
Some things should never be extra, like the ingredients in your tampon. A Chilean alpaca fleece core? Activated charcoal and probiotics? A built-in vaginal steaming kit? We’re good, thanks. Playtex Simply Gentle Glide is a BPA free tampon that’s free from colors and dyes, so you can keep it simple. Starring D’Arcy Carden.