PLUS Film Christmas by J. Walter Thompson Amsterdam

Adsarchive » Film » PLUS » Christmas


Pin to Collection
Add a note
Industry Supermarkets
Media Film
Market Netherlands
Agency J. Walter Thompson Amsterdam
Creative Director Marcel Hartog, Bas Korsten
Art Director Gerard Foekema, Chris Sant
Copywriter Dieuwer Bulthuis
Production Pink Rabbit
Director Ismael Ten Heuvel, Gous Basha
Released December 2017


ADCN Advertising Design Creativity Netherlands 2018
Advertising Film & Video Silver

Credits & Description

Category: Retail Services
Media: Film
Brand: Plus Supermarkets
Agency: JWT
Geo: Netherlands
Advertising Agency: J. Walter Thompson Amsterdam, The Netherlands
Creative Directors: Bas Korsten, Marcel Hartog
Art Directors: Chris Sant, Gerard Foekema
Copywriter: Dieuwer Bulthuis
Business Director: Budi Gonzalez de Chaves
Screen Director: Marloes van den Berg
Senior Concept Producer: Charlene Thomas
PR Director: Jessica Hartley
Production Company: Pink Rabbit
Directors: Ismael & Basha
DOP: Martijn Broekhuizen
Post Production / Visual Effects: Captcha!
Editor: MRTN Edit Boutique
Sound Design: Lab 3, Jeroen van Gessel
Song: The Cinematic Orchestra - To Build A Home
Publisher: Ninja Tune/Kobalt/Cloud 9
Music Supervision: Amp.Amsterdam
Published: December 2017
The film features ‘Gourmetten’ which is a Dutch Christmas tradition with little frying pans.
Christmas tastes better together.
Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be well, not always the most wonderful time of year. Plus Supermarket briefed J. Walter Thompson Amsterdam to create their very first people-driven rather than product driven Christmas campaign. The agency's idea was to make something emotional, authentic and more true to life than the norm.