Pmu Film FOOTBALL by MJZ, Publicis Conseil Paris

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FOOTBALL

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Industry Lottery & Gambling
Media Film
Market France
Agency MJZ
Agency Publicis Conseil Paris
Art Director Jean-Marc Tramoni
Copywriter Marc Rosier
Producer Leigh - Blue Source, Amy Appleton-Smith
Account Supervisor Eleonore Mabille, Jean-Patrick Chiquiar
Released June 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: PMU
Product/Service: ONLINE SPORTS BETTING
Agency: PUBLICIS CONSEIL
Production Company: MJZ, Los Angeles, USA
Date of First Appearance: Jun 8 2010
Chief Creative Officer: Olivier Altmann
Copywriter: Marc Rosier
Art Director: Jean-Marc Tramoni
Agency Producer: Timothe Rosenberg/Pierre Marcus (Wam)
Account Supervisor: Jean-Patrick Chiquiar/Eleonore Mabille
Advertiser's Supervisor: Benoit Cornu/Cyrille Giraudat/Christel Mulet Querner/Martin Terrier
Producer: Amy Appleton/Blue Source
Sound Design/Arrangement: Laurent Favard/Boris Jeanne (Wam)
Post Production: The Mill
Account Manager: Jean-Patrick Chiquiar/Eleonore Mabille

English Description
When PMU gets involved with football it is with a passionate and atypical song that the jockeys get us to experience that solemn and intense moment worthy of the start of a great football match.

10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit.