Pmu: TENNIS by MJZ, Publicis Conseil Paris for Pmu

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Pmu: TENNIS

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Industry Lottery & Gambling
Media Film
Market France
Agency MJZ
Agency Publicis Conseil Paris
Art Director Jean-Marc Tramoni
Copywriter Marc Rosier
Producer Leigh - Blue Source, Amy Appleton-Smith
Account Supervisor Eleonore Mabille, Jean-Patrick Chiquiar
Released June 2011

Awards

Cannes Lions 2011
Film Lions Entertainment & Leisure Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: TENNIS
Advertiser/Client: PMU
Product/Service: ONLINE SPORTS BETTING
Entrant Company: PUBLICIS CONSEIL Paris, FRANCE
Advertising Agency: PUBLICIS CONSEIL Paris, FRANCE
Chief Creative Officer: Olivier Altmann
Art Director: Jean-Marc Tramoni
Copywriter: Marc Rosier
Agency Producer: Timothe Rosenberg/Pierre Marcus (Wam)
Advertiser's Supervisor: Benoit Cornu/Cyrille Giraudat/Christel Mulet Querner/Martin Terrier
Account Manager: Jean-Patrick Chiquiar/Eleonore Mabille
Account Supervisor: Jean-Patrick Chiquiar/Eleonore Mabille
Production Company: MJZ Los Angeles, USA
Producer: Amy Appleton/Blue Source
Sound Design/Arrangement: Laurent Favard/Boris Jeanne (Wam)
Post Production: The Mill
Brief Explanation:
When PMU gets involved with tennis a jockey will use subtle humour to throw a great tennis player off his game.
10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit.