Poise Film HELEN OF TROY by Mindshare New York

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United States
Agency Mindshare New York
Creative Director Greg Manago
Production Generate
Executive Creative Director David Lang
Released March 2010

Credits & Description

Category: Internet Film
Production Company: GENERATE, Santa Monica, USA
Date of First Appearance: Mar 5 2010
Executive Creative Director: David Lang
Creative Director: Greg Manago

English Description
1 in 3 Adult women have LBL (light bladder leakage)

The goal of the campaign was to ignite the conversation in a high impact & buzzworthy way that encourages women to engage in a dialogue around a topic that has traditionally been “taboo” . In the end, women realize they are not the only ones with this condition, and this positions Poise as a great solution.

If 1 in 3 women have this issue, then quite possibly some of the most famous women could have had this issue, and possibly during the moments that we know them for. For instance, that quirky look on Mona’s Lisa face? Who knows!

Whoopi Goldberg stars in eight humorous webisodes called, “Great Women in History.” She appears as famous women who may have had LBL: Cleopatra, Eve, Helen of Troy, Joan of Arc, Lady Godiva, Mona Lisa, Princess and the Pea and the model for the Statue of Liberty. Each character discusses her great achievements, but also admits that LBL may have played a role in her story, like it does for 1 in 3 women today.