Poker Lotto: Game by DDB Vancouver for Poker Lotto

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Poker Lotto: Game

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Industry Culture, Leisure & Sport
Media Film
Market Canada
Agency DDB Vancouver
Director Brian Lee Hughes
Creative Director Cosmo Campbell, Dean Lee
Art Director Daryl Gardiner
Copywriter Neil Shapiro
Editor Matthew Griffiths
Released June 2011

Credits & Description

Lotto is a new game that gives its players the chance to win instantly
at purchase and again later in a nightly draw. To promote the value of
having more than one chance we filmed a series of commercials made up
entirely of out-takes and bloopers. The campaign consists of two


Client/Brand: British Columbia Lottery Corporation / Poker Lotto
Agency DDB Canada, Vancouver
Creative Director: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Neil Shapiro
Art Director: Daryl Gardiner
Agency Producer: Jenn Dunbar
Account Manager: Tamara Brown
Film Company: OPC
Director: Brian Lee Hughes
Cameraman: John Houtman
Line Producer: Ed Callaghan
Post-Production Co.: Cycle Media
Editor: Matthew Griffiths
Colourist: Claudio Sepulveda
Stock / Casting: Sean Milliken (Casting)
Audio Company: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian