Police & Crime Commissioner Film Police Crime Commissioner: Vote by Y&R London

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Police Crime Commissioner: Vote

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Industry Public Safety, Health & Hygiene
Media Film
Market United Kingdom
Agency Y&R London
Director Ron Scalpello
Art Director Marie Lanna
Creative Richard Fox, Gethin Stout, Jamie-Philip Woodington
Editor Johnny Raynor
Released October 2012

Credits & Description

Category: Public services & utilities
Brand: Police Crime Commissioner
Agency: RKCR/Y&R London
Country: United Kingdom
RKCR/Y&R has launched a new campaign for the Police and Crime Commission.
The campaign, which runs until 24th October, aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout. The creative idea holds a mirror up to society and by using a CCTV mechanic showing âreal lifeâ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. The team who created the idea behind the campaign were Richard Fox and Jamie-Philip Woodington. It was CDâd by Gethin and ECDâd by Mark Roalfe. The TV and Online film was directed by Ron Scapello and produced by Rogue Films.
Category: Public services & utilities
Client: Police Crime Commissioner
Agency: RKCR/Y&R London
Country: United Kingdom
Director: Ron Scalpello
Art Director: Marie Lanna
Creative: Gethin Stout
Creative: Jamie-Philip Woodington
Creative: Richard Fox
Production company: Rogue Films
Visual Effects: Paul Branch
DoP: Richard Mott
Editing Company: Loaded Dice
Agency Producer: Danielle Sandler
Post production: MPC
Editor: Johnny Raynor