Popsy Film Popsy: The Swedish Pilots by Dist Creative

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Popsy: The Swedish Pilots

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Industry Baking, Cakes & Desserts
Media Film
Market Norway
Agency Dist Creative
Released March 2011


Eurobest 2011
Film Sweet Foods Bronze

Credits & Description

Advertiser GALLEBERG
2 of 3 Campaign
Type of Entry: Product & Service
Advertiser/Client: GALLEBERG
Product/Service: CLOETTA POPSY
Entrant Company: DIST CREATIVE Oslo, NORWAY
Advertising Agency: DIST CREATIVE Oslo, NORWAY
2nd Advertising Agency: CARAT NORWAY Oslo, NORWAY
Creative Credits
Production Company: MOTION BLUR Oslo, NORWAY
Name Position
Eirik Soerensen/Finn Knudsen Creative Director
Eirik Soerensen/Finn Knudsen/Petter Gulli Copywriter
Eirik Soerensen/Finn Knudsen/Petter Gulli Art Director
Katinka Grundseth Account Supervisor
Nina Norum Advertiser's Supervisor
Ola Narum Berg/Espen Horn Producer
Henrik Sander Director
Stefan Ström Editor
Fragments/Megafon/Mpc Post Production
Mozart 8th Piano Concerto Music
Marte Listhaug Account Manager
Petter Gulli Planner
Askild Vik Edvardsen Director Of Photography
Brief Explanation:
Cultural references: As with many neighboring countries there is a friendly rivalry between Norway and Sweden. For generations Norwegians has told jokes about the Swedes. The concept is based on that insight. Synopsis: A huge semi-truck, with two swedish drivers, has just stopped in front of a tunnel. A sign over the entrance reads: Forbidden for vehicles over 2,6 meters. The truck is 4,2 meters tall. Co driver: Do you see any police? Driver: No… Co driver: - Ok, let's go then… The truck drives on. SUPER: You can say a lot about Swedish people… but they sure know how to make candy VO: Swedens most popular candy - finally in Norway.